For other recent publications or press appearances, please check out
Daniel Deneffe is the author (with Herman Vantrappen)
of the ground-breaking strategy book
Rigorous Methods to Help Executives Make Strategic Choices Confidently
This book is published by Routledge, the world's leading academic publisher
in the social sciences and humanities.
Please click on the image to check out the book's website with descriptions,
reviews by top CEOs and business school professors.
The website fadfreestrategy.com also includes a Q&A for executives
and business professors, tutorials and much more....
For an introduction, please check out Deneffe's TEDx talk on
Fad-Free Strategy :
Here Deneffe reviews why strategy fads have lost their appeal and
presents a path-breaking, somewhat back-to-basics way of thinking
about strategy that is more powerful.
The approach has solid behavioral foundations and is practical,
yet rigorous. Above all, it is relevant for all executives from any
type of company who do not want to put their careers on the line
by following simple non-generalizable rules.
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